Let me set the scene. I drive home via the same street every night from class. When you are familiar with a certain route, some details of your surroundings tend to get lost. I remember seeing a certain billboard a few weeks ago, but I don’t think I read it or at least I didn’t pay attention to it. So color me surprised when I was stopped at a red light and re-read the billboard.
Billboard: a large sign-like display to promote goods
So whose bright idea was it to put an advertisement for the Perkins Braille & Talking Book Library on a billboard. The promotion is neither in braille nor is it talking! Plus, blind people shouldn’t be driving, let alone driving AND being distracted by a billboard. It’s like advertising DEAF on the radio…it doesn’t make sense. You might be saying well someone will see it and tell a blind friend about it. Hardly anyone pays attention to billboards (except if you are at a red light) and by the time the person gets home, there is barely a chance they will remember the billboard, let alone any of its information. Maybe the advertisers at DEAF should hire the marketing manager from Perkins!
